About
Catherine Insler is the founder of The Manager's Mind Mapping Company™ and the creator of Leadership Cartography™ — the discipline of mapping leadership identity for managers who want to navigate with clarity, care, and confidence
At The Manager’s Mind Mapping Company™, we believe leadership isn’t taught in programs or defined by tests — it’s mapped.
I built this because I’ve been in the seat: responsible for everything, trained for almost nothing. I know what it feels like to lead in the messy middle — where advice fails, pressure builds, and you’re left searching for a way forward.
That's why I created Leadership Cartography™ — not as another leadership framework, but as a new discipline. Traditional leadership development prescribes what to do. Coaching guides how to improve. Leadership Cartography™ maps who you are — then gives you navigational tools to lead from there
Why We Exist
We exist to close the gap between responsibility and support.
Most new leaders are promoted for their skills, not their leadership. We exist to close that gap.
At The Manager's Mind Mapping Company™, we practice Leadership Cartography™ — because we believe leadership isn't taught in programs or defined by tests. It's terrain to be mapped.
Most leadership brands sell advice. We map terrain.
Most programs prescribe routes. We give you the compass.
Most frameworks try to change you. Leadership Cartography™ helps you navigate as you are.
That makes us different by design — a category of one. Leadership Cartography™ is rooted in human development, leadership identity, and the quiet power of knowing where you stand on the map.
This is not performance coaching. This is Leadership Cartography™.
YourLeadershipMap.com is where you stop performing and start navigating — on your terms, with your maps, in your voice. Because you're not a type to be labeled. You're terrain to be mapped.
What We Do
Leadership Cartography™ unfolds through the Leadership Pathway Explorer™ and the Identity Evolution journey.
We created the Leadership Pathway Explorer™ to help leaders locate themselves on the map — identifying the terrain they navigate best and the new landscapes they're ready to explore.
From there, Leadership Cartography™ guides each leader along the Identity Evolution journey — from discovering your terrain to navigating increasingly complex landscapes:
Discover: Your first cartographic tools — 10-minute maps for the messy middle moments.
Develop (coming soon): Advanced navigation — building the leadership capabilities needed for 2030 and beyond.
Demonstrate (coming soon): Mastery-level cartography — expanding your capacity to influence teams, cultures, and communities.
Who We Help
We help mangers align values and action.
Your leadership map isn't something we hand you. It's something we uncover with you — so you can navigate on your terms, with your maps, in your voice.
Because you're not a destination. You're a journey. And Leadership Cartography™ is how you navigate it.
Lead with clarity in high-pressure moments.
Build trust without losing themselves.
Communicate with grounded confidence.
Stop guessing — and start growing on purpose
Our Belief
Your leadership map isn’t something we hand you.
It’s something we uncover with you — so you can lead on your terms, with your tools, in your voice.
Because the leader you are is the map you need.
The Origin of Leadership Cartography™
Leadership Cartography™ emerged from a simple question: *What if leadership development wasn't about fixing who you are, but mapping where you lead from?*
Catherine Insler developed this discipline after two decades of watching leaders struggle — not because they lacked skills, but because they didn't know their own terrain.
Traditional models prescribed routes. Personality tests assigned labels. Coaching guided improvement. But no one was mapping leadership *identity* — the foundation from which all leadership flows.
That's what Leadership Cartography™ does. It doesn't tell you where to go. It shows you where you are. It gives you maps for the journey ahead. And it trusts you to navigate.
Your Next Step
You already have the compass. Now choose your next step:
Begin with the Leadership Pathway Explorer™
Uncover your personalized map in just 5 minutes.
Explore Pathways
See how each pathway equips you to grow with clarity and care.
Visit Our Tools on Etsy
Practical resources designed for immediate challenges.
Start with the Leadership Pathway Explorer™ (5 minutes, 20 questions)
Discover how each pathway helps you grow with clarity and care
Get practical resources for today’s leadership challenges